Phantis:Creative Specs for Banner Advertising - Revision history

Lazarus: /* Animated GIF files */

2007-03-06T20:25:26Z

Animated GIF files

Lazarus at 20:24, March 6, 2007

2007-03-06T20:24:42Z

Lazarus at 15:59, March 6, 2007

2007-03-06T15:59:15Z

Lazarus at 15:53, March 6, 2007

2007-03-06T15:53:41Z

Lazarus: /* Video */

2007-03-06T15:45:30Z

Video

Lazarus: /* Flash */

2007-03-06T15:45:13Z

Flash

Lazarus: /* File Sizes */

2007-03-06T14:49:21Z

File Sizes

Lazarus: New page: Banner Ads come in all sorts of formats from images to flash animations and movies. Phantis provides support for all the industry standard formats. ==JPG or GIF== The resolution of JPG an...

2007-03-06T14:33:14Z

New page: Banner Ads come in all sorts of formats from images to flash animations and movies. Phantis provides support for all the industry standard formats. ==JPG or GIF== The resolution of JPG an...

New page

Banner Ads come in all sorts of formats from images to flash animations and movies. Phantis provides support for all the industry standard formats.

==JPG or GIF==
The resolution of JPG and GIF files should be 72 dpi.

==Flash==
Flash versions 4 or greater can be used. These banners must comply with standard banner size limits. The frame rate for flash files may not exceed 18 frames per second, 12 frames per second is preferred. Frame rates beyond 18 per second can cause poor performance on many systems.

Flash file size maximum is determined on a case by case basis, but instantaneous initial load/display time is the main determining factor. Be sure to take advantage of Flash's ability to have its content stream into the browser.
===Audio Banners===
*Audio can be initiated by mouse-over or click only. Max time for audio on banners is 15 seconds.
*Audio banners must contain clearly visible mute/stop functionality and may offer the option to select additional loops with a play functionality.

The flash banner should be one flash file.
==File Sizes==
{| style="width:250px;"
|-
|+ GIF & JPG banners
! Dimensions !! File Size
|- align=center
| 468x60 || 60k
|- align=center
| 160x600 || 60k
|- align=center
| 728x90 || 75k
|}

@@ Line 18: / Line 18: @@
 ===Animated GIF files===
-For animated GIF files, backup gifs must be submitted. The animation cannot continue past 15 seconds. Also, ads may not employ persistent rapid/"strobing" animation of any graphic, copy, or background element(s).
+For animated GIF files, backup gifs must be submitted. The animation should not extend past 15 seconds. Also, ads may not employ persistent rapid/"strobing" animation of any graphic, copy, or background element(s).
 ==Flash==

← Older revision		Revision as of 20:24, March 6, 2007
Line 55:		Line 55:

	A helpful link: [http://www.macromedia.com/resources/richmedia/tracking/designers_guide/ Tracking Macromedia Flash Movies]		A helpful link: [http://www.macromedia.com/resources/richmedia/tracking/designers_guide/ Tracking Macromedia Flash Movies]
		+
		+
		+	Return to [[Phantis:Advertising\|Advertising on Phantis]]

@@ Line 1: / Line 1: @@
-Banner Ads come in all sorts of formats from images to flash animations and movies. Phantis provides support for all the industry standard formats.
+Banner Ads come in all sorts of formats from images to flash animations and movies. Phantis provides support for all the industry standard formats. When providing us with creative material, please adhere to the following specifications and requirements.
 ==JPG or GIF==
@@ Line 17: / Line 17: @@
 |}

@@ Line 3: / Line 3: @@
 ==JPG or GIF==
 The resolution of JPG and GIF files should be 72 dpi.
@@ Line 20: / Line 34: @@
 The flash banner should be one flash file.
-==File Sizes==
+===Click Tracking===
-{| style="width:250px;"
+The author of the Flash source file (.fla) has to assign a '''clickTag''' variable using a '''getURL''' button action. They also have to make sure that they have selected _blank for a target so it opens in a new window.
-|-
-|+ GIF & JPG banners
+The button action code should look like one of these examples:
-! Dimensions !! File Size
+ on (release) {
-|- align=center
+ getURL(clickTag,"_blank")
-| 728x90 || 65k
-|- align=center
-| 468x60 || 50k
+ on (release) {
-|- align=center
+ getURL(_level0.clickTag,"_blank")
-| 160x600 || 50k
-|}

@@ Line 16: / Line 16: @@
 ===Video===
-Video can be host-or-user initiated.
+*Video can be host-or-user initiated.
 The flash banner should be one flash file.

@@ Line 9: / Line 9: @@
 Flash file size maximum is determined on a case by case basis, but instantaneous initial load/display time is the main determining factor. Be sure to take advantage of Flash's ability to have its content stream into the browser.
-===Audio Banners===
+===Audio===
 *Audio can be initiated by mouse-over or click only. Max time for audio on banners is 15 seconds.
 *Audio banners must contain clearly visible mute/stop functionality and may offer the option to select additional loops with a play functionality.
 The flash banner should be one flash file.
 ==File Sizes==
 {| style="width:250px;"