Phantis:Creative Specs for Banner Advertising
Banner Ads come in all sorts of formats from images to flash animations and movies. Phantis provides support for all the industry standard formats. When providing us with creative material, please adhere to the following specifications and requirements.
Contents
JPG or GIF
The resolution of JPG and GIF files should be 72 dpi.
File Sizes
| Dimensions | File Size |
|---|---|
| 728x90 | 65k |
| 468x60 | 50k |
| 160x600 | 50k |
Animated GIF files
For animated GIF files, backup gifs must be submitted. The animation should not extend past 15 seconds. Also, ads may not employ persistent rapid/"strobing" animation of any graphic, copy, or background element(s).
Flash
Flash versions 4 or greater can be used. These banners must comply with standard banner size limits. The frame rate for flash files may not exceed 18 frames per second, 12 frames per second is preferred. Frame rates beyond 18 per second can cause poor performance on many systems.
Flash file size maximum is determined on a case by case basis, but instantaneous initial load/display time is the main determining factor. Be sure to take advantage of Flash's ability to have its content stream into the browser.
Audio
- Audio can be initiated by mouse-over or click only. Max time for audio on banners is 15 seconds.
- Audio banners must contain clearly visible mute/stop functionality and may offer the option to select additional loops with a play functionality.
Any exceptions need prior approval.
Video
- Video can be host-or-user initiated.
The flash banner should be one flash file.
Click Tracking
The author of the Flash source file (.fla) has to assign a clickTag variable using a getURL button action. They also have to make sure that they have selected _blank for a target so it opens in a new window.
The button action code should look like one of these examples:
on (release) {
getURL(clickTag,"_blank")
}
on (release) {
getURL(_level0.clickTag,"_blank")
}
on (release) {
if (clickTag.substr(0,5) == "http:") {
getURL(clickTag,"_blank")
}
}
A helpful link: Tracking Macromedia Flash Movies
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