Difference between revisions of "Phantis:Creative Specs for Banner Advertising"
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The flash banner should be one flash file. | The flash banner should be one flash file. | ||
Revision as of 15:40, March 6, 2007
Banner Ads come in all sorts of formats from images to flash animations and movies. Phantis provides support for all the industry standard formats.
JPG or GIF
The resolution of JPG and GIF files should be 72 dpi.
Flash
Flash versions 4 or greater can be used. These banners must comply with standard banner size limits. The frame rate for flash files may not exceed 18 frames per second, 12 frames per second is preferred. Frame rates beyond 18 per second can cause poor performance on many systems.
Flash file size maximum is determined on a case by case basis, but instantaneous initial load/display time is the main determining factor. Be sure to take advantage of Flash's ability to have its content stream into the browser.
Audio
- Audio can be initiated by mouse-over or click only. Max time for audio on banners is 15 seconds.
- Audio banners must contain clearly visible mute/stop functionality and may offer the option to select additional loops with a play functionality.
Any exceptions need prior approval.
Video
- Video can be host-or-user initiated.
The flash banner should be one flash file.
File Sizes
| Dimensions | File Size |
|---|---|
| 728x90 | 65k |
| 468x60 | 50k |
| 160x600 | 50k |